L’Asset: A brisk, radiant, Dutch Art-synth-pop act that explores feelings through songs that stick in the mind, are phrased in lyrics that are honest and personal. With a slight eccentric touch L’Asset creates non-boxed music via her assets: The musicians, producers and other creators.
With her unique, clear, Bowie-esque, Britpop-type voice she is vulnerable yet fierce. She sees every song as a piece of art and therefore every track is carefully crafted into a representation of L’Asset’s inner and outer world. With pointy vocals and a heartfelt attitude she finds her way through the textural, colourful, quirky environment of sounds and together with her partner in life and in crime Dillan Sondervan, they fully produce all of her songs in-house. The artwork of her latest music comes from L’Asset’s hand as well, giving the sound the most personal visual possible.
Inspired by big or seemingly small life-events, she writes and sings about her break-up, the let-go of things, finding love, feeling an intense urge of proving herself, finding overview again or in case of her lastest single ‘Nomad’; finding out what ‘home’ means to her. All very personal, and it represents her life story from song to song.
She has had a hard time fitting into the system. She dropped out of high school because music took all of her attention and because the system and school couldn’t go beyond that what met the eye.
But, via graduating at Rock City Institute Eindhoven and Codarts University of The Arts Rotterdam, where L’Asset was founded, she eventually landed in Haarlem where she found love. This musical nomad, with another home in Groesbeek/Nijmegen where she born and raised now spreads her wings.
In 2016 she was in the Finals of the Rotterdam Music awards and in Fall 2017 she released her debut single ‘Ultraviolet’ (produced by Holger Schwedt: Anouk, Miss Montreal, Di-Rect) that gave her a nomination for a Rotterdam Music Award in the category ‘Best Track’. It got picked up by multiple international blogs such as POPMUZIK (Sweden) and Mystic Sons (London, UK). That same year L’Asset played at a sold-out Port Eliot Festival in Cornwall (7000 visitors) and she did a headline-tour right after, because of the earlier British appreciation. After two years of radio silence she was nominated again for a Rotterdam Music Award in 2019 with her song ‘Origami’. It was produced by Mischa Dirksen, Holger Schwedt and herself and it was the start of a lot more successes. In 2020 she started getting airplay on national radio station 3FM and recently she was a guest in Giel Beelens ‘Demo Donderdag’. With the release of her debut EP ‘Bird’s-Eye’ she has set the tone for what’s yet to come!
Her brand new single ‘Nomad’ is now out on Spotify and there’s an album scheduled for FALL ’21. She teamed up with record label ‘Gentlemen Recordings’ and together with producer and lover Dillan she has a lot more arty songs up her sleeve. Behind the scenes L’Asset works on more new music, a Merch x Art Collection and she’s more than ready to take the next steps.
Sounds like: Christine and the Queens / AURORA / Kate Bush / Björk / Florence + The Machine / Sigrid
Her first single on Gentlemen Recordings “Nomad” has been released on February 26th.
An album is scheduled for later this year.